Our work
Business cases
We help European brands succeed in China, whatever their size, knowledge and experience in this fast-moving market. Every brand has its own road to success in China: so we design tailor made strategies and digital setups for each of them.
Premium furniture
Fermob
T-Mall flagship store operations
- T-mall flagship store setup
- commercial animation, marketing and customer service
- logistics: customs, storage, delivery and product returns
- sales reconciliation and accounting
Luxury watches
Breitling
brand immersive experience on WeChat
- Wechat brand experience where players have to pilot a drone through a series of landscapes and collect points to get rewards.
- launched and activated on Chinese social networks
- localization of the “squad on a mission” global campaign
Tableware
La Cachette
inventive market entry strategy for a group of renowned French tableware brands
- create an umbrella brand embodying the shared values of the 14 brands: La Cachette 乐可厨.
- deploy brand awareness through influencers and media campaigns
- setup an e-commerce platform on WeChat
Luxury Watches
Bell & Ross
e-commerce and digital communications
- e-commerce setup
- wechat mini-site creation
- baidu maps shop locator
Cosmetics
Laboratoires Téane
Douyin flagship store setup and operations
- setup and pilot the Douyin flagship store
- grow online sales
- in-house livestreaming operations
- influencers and traffic acquisition
- video production
- logistics management
Fashion
Aigle
audit, competition benchmark and strategic advice to the CEO and China GM
- assess existing setup and processes
- t-mall competitors benchmark
- strategy adjustments
- 3-year roadmap
Perfumes
Fragonard
T-Mall shop management, operational training and traffic acquisition
- create and operate flagship store
- train internal e-commerce teams
- manage traffic acquisition campaigns
- reporting and general coordination
Food & Beverage
Aoste
brand asset production and communications
- community management on RED, Weibo and Wechat
- online contests
- multi-channel campaigns
- influencers collaboration
- physical events coordination
Perfumes
État Libre d’Orange
e-commerce campaigns design on T-Mall
- campaigns design on T-Mall
- Douyin and Red community management
- media and KOL campaigns
- video production
Tourism
Monte Carlo – SBM
promotion of the Monte-Carlo destination and SBM luxury properties on social networks
- WeChat mini-site
- wealthy Chinese travelers community building
- travel social networks activation: Ctrip, Qunar, Mafengwo, etc.
- influencers visits from China
- multi-channel national campaign
Food & Beverage
Carambar
market entry strategy and e-commerce operations
- evaluate capturable market on T-mall
- pilot users’ tests and product localization
- strategic planning design
- 3-year digital roadmap design