Our work

Business cases

We help European brands succeed in China, whatever their size, knowledge and experience in this fast-moving market. Every brand has its own road to success in China: so we design tailor made strategies and digital setups for each of them.

Premium furniture

Fermob

T-Mall flagship store operations
  • T-mall flagship store setup
  • commercial animation, marketing and customer service
  • logistics: customs, storage, delivery and product returns
  • sales reconciliation and accounting
Luxury watches

Breitling

brand immersive experience on WeChat
  • Wechat brand experience where players have to pilot a drone through a series of landscapes and collect points to get rewards.
  • launched and activated on Chinese social networks
  • localization of the “squad on a mission” global campaign

Dietary supplements

PiLeJe

digital strategy, communications, and e-commerce launch preparation

  • market analysis and definition of e-commerce and digital communication strategies
  • content creation and social media engagement
  • preparation for launch on T-Mall Global (cross-border)

Cosmetics

Maria Galland

digital strategy, content creation

  • management of digital communications on social networks: RED and WeChat
  • creation of the WeChat mini-site
  • community Management
  • branding localization
Tableware

La Cachette

inventive market entry strategy for a group of renowned French tableware brands
  • create an umbrella brand embodying the shared values of the 14 brands: La Cachette 乐可厨.
  • deploy brand awareness through influencers and media campaigns
  • setup an e-commerce platform on WeChat

Health Supplement

Lehning

Brand launch and cross-border digital distribution et distribution

  • Launch strategy, high potential star products selection.
  • Brand communication : community management, media, influencers
  • Cross-border distribution on  T-Mall Global flagship store..

Health Supplement

Juvamine

T-Mall Global distribution and digital communications

  • Re-launch the brand on the Chinese market
  • Management of e-commerce operations from marketing to logistics
  • Community management, digital campaigns, influencers collaborations.
Luxury Watches

Bell & Ross

e-commerce and digital communications
  • e-commerce setup
  • wechat mini-site creation
  • baidu maps shop locator
Fashion

Aigle

audit, competition benchmark and strategic advice to the CEO and China GM
  • assess existing setup and processes
  • t-mall competitors benchmark
  • strategy adjustments
  • 3-year roadmap
Fashion

Soeur

Digital communications and content creation

  • content curation, copywriting
  • posting and community management
  • benchmark & reporting

Perfumes

Fragonard

T-Mall shop management, operational training and traffic acquisition

  • create and operate flagship store
  • train internal e-commerce teams
  • manage traffic acquisition campaigns
  • reporting and general coordination
Food & Beverage

Aoste

brand asset production and communications
  • community management on RED, Weibo and Wechat
  • online contests
  • multi-channel campaigns
  • influencers collaboration
  • physical events coordination

Cutlery

Opinel

market analysis and price monitoring

  • analysis of market potential for the brand
  • identification of promising market segments
  • monitoring of online sales activities by various distributors
  • strategic recommendations
Perfumes

État Libre d’Orange

e-commerce campaigns design on T-Mall
  • campaigns design on T-Mall
  • Douyin and Red community management
  • media and KOL campaigns
  • video production
Tourism

Monte Carlo – SBM

promotion of the Monte-Carlo destination and SBM luxury properties on social networks
  • WeChat mini-site
  • wealthy Chinese travelers community building
  • travel social networks activation: Ctrip, Qunar, Mafengwo, etc.
  • influencers visits from China
  • multi-channel national campaign
Food & Beverage

Carambar

market entry strategy and e-commerce operations
  • evaluate capturable market on T-mall
  • pilot users’ tests and product localization
  • strategic planning design
  • 3-year digital roadmap design

Spirits

Cognac Frapin

digital communication

  • creation of localized content
  • photo shoots and video production for Douyin (TikTok)
  • collaborations with video influencers
  • fan acquisition

Cosmetics

Laboratoires Téane

Douyin flagship store setup and operations

  • setup and pilot the Douyin flagship store
  • grow online sales
  • in-house livestreaming operations
  • influencers and traffic acquisition
  • video production
  • logistics management

Industry / B2B

Stäubli

professional B2B communication

  • SEA and Baidu SEO
  • content creation for the WeChat account