Our team
We are a bicultural team sharing common values
Our team combines seasoned French and Chinese digital experts working hand in hand with our clients in Europe and ensuring best-in-class operations from Shanghai, Guangzhou and Beijing.
Antoine Peigner
CEO
With 25 years experience in digital communications and e-commerce, Antoine founded Snowmen in 2016. After 5 years in China as APAC Digital Director for Air France – KLM, he brings his network, strategic vision and broad experience of developing brands in China.
With more than 8 years experience in digital and e-commerce project management between China and France, Min is a senior account manager who handles strategic projects for some of Snowmen’s key accounts including Breitling, Fermob, Longines and Carambar.
T-Mall Lead
With over 12 years of experience in e-commerce operations, he specializes in building e-commerce businesses from the ground up and excels in strategic planning and operational direction. He has a proven track record of success across major platforms such as Tmall, JD.com, RED, and Douyin, as well as in private traffic management, driving sales growth and brand development in China.
A think-out-of-the-box mind who has been working with French and Chinese brands for more than 10 years, Jing always finds the way to convey brand image through her graphic design from a cross-cultural point of view. Her work includes social accounts and E-commerce shop designs for our most prestigious clients.
It is through her collaborations with communication agencies and advertisers in Paris and Amsterdam that Chloé gradually developed her specialty in visual identity creation and web design. She is the European-minded artist behind the distinctive digital visual designs of brands’ social accounts like Fermob, Justine Clenquet and Julbo.
Yi is a vibrant visual communicator who loves keeping an eye on the latest trends on Chinese social networks. She helps clients to create visual communication materials that are appealing to today’s Chinese consumers’ mindsets.
Expert in Franco-Chinese international business and trades, Minyu has been working for more than 10 years at VVR International, our partner in China who provides us with professional supports in customs and legal affairs for E-commerce projects as well as physical distribution solutions.
After many years in an MCN agency serving 50 Chinese and international mature brands, Alfred joined Snowmen as our expert in KOL/KOC marketing and new media operations. His broad network and his unique understanding of the influencer’s ecosystem in China make him a great asset for our clients’ successes.
Alexandre Serres
Business developer & Account director
Alexandre, with over 15 years of experience in China and 8 years in e-commerce in Shanghai, excels in launching foreign brands on the Chinese digital market. His fluency in Chinese and deep understanding of local consumers allow him to successfully navigate this complex market, ensuring an effective strategy for international brands.
Jia He
Project coordination & Social networks
Jia is a multicultural Gen Z, fluent in English and French. He had various internship experiences in digital marketing, E-commerce and social network operations in Shanghai, Guangzhou, Chengdu and Kuala Lumpur before joining Snowmen.
Huiyun Liu
Huiyun spent several years in Shanghai, notably at Jacadi, where she led marketing and communication for the APAC region. She also worked in Paris at an agency, managing digital projects and communication coordination for prestigious brands such as Rolex and Tudor. Trilingual in Chinese, French, and English, she brings hands-on expertise in the intersection between retail and digital.
Bowie Zheng
Content Creator
With 12 years of extensive experience in new media operations and content creation, she excels at transforming data insights into engaging and impactful content. She has hands-on expertise across multiple platforms, including WeChat, Xiaohongshu, Douyin, and e-commerce platforms, managing content from topic planning and copywriting to video production independently.